“A rose, by any other name, would smell as sweet…”
But it sure wouldn’t be able to be found by an internet shopper!
Tags…those so-essential-but-bain-to-my-existence little words that get my shop and my items found by the all-mighty search engines…or, at least, that’s the hope anyway.
And since last summer when Etsy changed their search programming to be more shopper friendly, tags are even more important to us shop owners.
Case in point…
I recently listed an item that I made just like my pencil cases, but smaller and attached to a key chain. Here’s a picture of it:
Anyway, because it was modeled after my pencil cases, I labeled it a “mini pencil case key chain,” and used tags like, case, mini pouch, utility pouch.
Well, theses little guys have been getting just about zero attention on Etsy, and I couldn’t figure out why. I was talking to a friend about it the other day and she had these words of wisdom for me…
“What were you thinking!? Those aren’t pencil cases…you can’t fit a pencil in them! Well, maybe a stub of a pencil, but even then…”
She was absolutely right!
I made the mistake of not looking at my product through the eyes of my customer. I had in my head that this was a mini pencil case, so that’s what I called it. A potential customer, looking for an item like this, would probably be searching for “coin purse,” or “key chain coin purse,” or even “key ring zipper pouch,” but definitely NOT “mini pencil case!”
So, I changed up my tags, relisted one of the newly named “zippered key chain coin purses,” and waited.
What do ya know? It got some view! Who would have guessed!?
The moral of this story is...it’s not a bad idea to ask other people what they would call your items. At very least, put your ‘customer’ hat on and think about what words you’d use if you wanted to find an item like yours.
Helpful hint: If you start typing a word into the search box on Etsy, it will come up with a list of related and recently searched for phrases. This is a great help because you can see what people have been finding when they type in the words you’re thinking of using as tags, giving you a better idea as to whether the word is a good tag for your item.
And now I’m off to make sure I haven’t been stupid with my other item tags!